Having mentioned listing verification in my previous post I thought it would be worth dwelling on the subject of lead verification as well. In many ways, verifying the leads we send to advertisers is even more important for us than keeping the listings clean. In terms of advertiser confidence, it probably takes 5 good leads to make up for a single bad one so identifying fraud, spam and timewasters is a big part of our model.
Here's an example of a bad lead:
Buyer Information:
Buyer Email: brow****@lawyer.com
Name: Brown adams
Telephone No.: +44 207 882 ****
Company :
Message : Hi, We are a procurement concern and we specialise inpurchasing preowned goods on behalf of our clients worldwide. We however have and order for the aboveDVW-790WSP and our client is offering to buy these for the sum of € 28900 Please We will arrange to remit payment for purchase to you . a prepaid shipper will come to your home for pickup. Best Regards, Brown....
Although the email address and telephone number checked out, the message tells us enough to put this is down as a fraudulent enquiry. The ability to pick up on text clues such as specific shipping/payment terms or price agreement (non of which a genuine buyer would discuss in an initial enquiry) is why we think human verification is so imprtant.
If you would like a free quote and fast setup to start verifying, de-duping and/or enhancing your online leads with demographic information, call me or email me now.
http://www.LeadVerifier.com
paul@Leadverifier.com
Posted by: PAUL LACEY | October 11, 2006 at 10:12 PM