I’ve followed an interesting conversation between the founders of edgeio (a classifieds tagging platform), its supporters and detractors.
One of the concerns voiced by the detractors is how edgio will combat spam listings. On the surface of it, anyone with a blog or RSS enabled site can tag a posting with the word “listing” and edgeio will pick it up and publish. So anyone looking for traffic could quickly rack up some link love at edgeio’s expense (“For Sale: Boxed PS3, only $50” anyone??).
Edgio are keen to acknowledge the importance of listings validity and are implementing various technical measures to try and reduce the level of spam. Mostly however, they seem to relying on their own users to flag any bogus adverts, a feature that is common amongst classifieds platforms. Ourselves included.
It’s a laudable philosophy to motivate the community to ensure the validity of your listings and to keep the spammers at bay. Unfortunately the motivations of the greedy will always overcome those of the fair-minded and so a self-policing strategy will only ever be a surface deep solution. Human monitoring and verification is expensive and full-o-friction but it’s the only way to ensure clean listings. Put it this way, there’s a reason Craig Newmark is the world’s most famous customer service manager!
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Posted by: sunpow | December 14, 2006 at 01:56 PM